"The Cougar" -- it's all about Women's Empowerment, Right?

I just saw a promotion for a new television program called "The Cougar." On the program, which premieres on April 15 on the TV Land network, twentysomething men will vie for the romantic attentions of a fortysomething woman. The "cougar" will eliminate the guys one by one, presumably for not being boy toyish enough.

I find it a bit odd that older women who lust after younger men are now so widely referred to in terms of a deadly cat that pounces on its prey. Even "Saturday Night Live" has jumped on this trend, with a recurring skit featuring a talk show called "The Cougar Den," where desperate, hair-teased women with considerable mileage on them pounce, sometimes literally, on their younger male guests. It is not a flattering portrayal.

What would television executives call a program where women competed to be the most successful corporate executive -- "The Bitch"?

(Photo of cougar from Washington Dept. of Fish and Wildlife)