Is Silk Soy Milk's "Green Cap" an Oxymoron?
Instead of missing children, Silk brand soy milk containers feature their own "green caps." These plastic caps, including the one pictured here, are used to pour the soy milk from the side. Silk's caps are green colored. The graphic next to the cap contains two windmills, and the message "Green Caps for Green Energy." The side of the container reads, "for years we've offset the electricity used to make Silk with clean wind energy."
Is this all bullshit?
1. Why do Silk's containers need plastic caps? Aren't such containers designed to fold out and pour from the ends at the top, with no extra parts? Plastic caps take energy to produce. And they're made from oil. How could it be considered "green" to produce these extra parts?
2. What does Silk do to "support" "green energy?" It's all pretty sketchy on Silk's website. The most specific information I could find are two boxes on Silk's website. One box is entitled "What Are Green Tags?" It states, "green tags are renewable energy certificates that offset polluting energy sources." However, there is no explanation of Silk's connection, if any, with such "green tags." The second box is entitled "Wind Farms We Support," and contains a map of the United States with five windmills pictured. When you scroll over each windmill, its name and location is listed. But again, Silk offers no explanation of how it "supports" such wind farms.
3. Even if Silk "offsets" the production of its "green caps" or other materials by "supporting" wind farms financially or otherwise, isn't Silk using excess energy and creating unneeded pollution by producing its caps in the first place?
Perhaps Silk can offer a better explanation about its "green caps." Until then, Silk's caps, and its accompanying "green energy" messages, remind me of the photo I saw recently of a huge Humvee with a "Coexist" bumper sticker on the back. And it reminds us that we need to scrutinize closely any company's claim to be "green."